Phew. Not that I’d usually be the one to diss something that claims to be “Viagra for hair” but using prime Aberdeen Angus bull semen (yes, you heard correctly) to inject volume into my 'do is a step too far for me. Granted others rejoice at the mere mention of this protein-rich treatment – offered at Hari's salon in the UK – that promises to, ahem, penetrate each and every hair shaft to increase strength and shine.
But luckily there are experts out there who say we don’t have to bathe our locks in cows’ bodily fluids to get a glossy, voluminous mane.
Jim Hammer, a cosmetic chemist at Pharmasol Labs, told the LA Times that wheat or rice protein, when combined with hydrating oils, should perform as adequately as bull semen though he understands that these ingredients may sound slightly dull “when compared with these other more unusual, even taboo, options." Call me old-fashioned but I’ll take wheat protein any day of the week. If you would too, try Al'chemy Rice Aminos & Wheat Protein Shampoo ($14.50).
Stockists: Al'chemy (1800 631 283).