Skip Nav

When Does Fenty Beauty Launch?

We Have Liftoff! Fenty Beauty Finally Sets a Release Date — and It's Soon!

Update: Rihanna just announced via Instagram that the long-awaited Fenty Beauty line will finally become a reality. On Sept. 8, the brand's first collection will debut at Sephora, Sephora.com and FentyBeauty.com. And . . . that's all we know! The singer has stayed hush-hush about the label and hasn't released any further product information.

We'll continue to keep you updated. Until then, set those calendar alerts!

Original post: After the announcement last year that Rihanna's Fenty Beauty line would be hitting Sephora shelves in 2017, we have anxiously anticipated any scrap of news. Over the weekend, fans got riled up after an unofficial Instagram page (which has since been taken down) claimed that the first product launch would be a holographic lip gloss.

According to the brand's official public relations agency, Bold PR, these were only rumours. However, they did divulge a bit of new information: makeup artist James Vincent will be leading the charge on a search for a global makeup artist for Fenty Beauty. (Vincent is the director of artistry and education for the brand Ardency Inn.)

"This is the only official information posted from the brand since the announcement of the launch in Spring of 2016," said a representative from Bold PR. "Any other post and/or chatter are from fan pages that are enthusiastically awaiting the launch and are unofficial and conjecture about the launch." In other words, stay tuned for Fall 2017, because that's when we'll all be getting the real scoop! We'll provide more updates as they become available.

Image Source: Getty / Karwai Tang
More from POPSUGAR
From Our Partners
Best Hairstyle Trends To Try in 2021
Get a Dyson Hair Tool 20% Off With the Owner Rewards Sale
Bubble Skincare Product Review
4 Makeup Trends That'll Be Everywhere In 2021
Jennifer Lopez Shares Her Skin-Care Secrets and Skin Routine
Where Are the Glow Up Season 1 Contestants Now?
The Best Beauty Gifts Under $25
I Tried This Bobby-Pin Liquid Eyeliner Hack From TikTok
Keke Palmer Opens Up About Her Acne and PCOS
George Clooney's Strange Haircut Tool: What is the Flowbee?
See All the Products in Jennifer Lopez's Line, JLo Beauty
Drake Is Releasing a Drake-Scented Candle
Latest Beauty