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POPSUGAR / sponsored by / Elizabeth Arden

Why Primer Is the Most Important Step For Flawless Skin

There's a multi-tasking secret hiding behind the flawless complexions you see on gorgeous faces . . . primer. Makeup alone just won't cut it when you want your face to last all day — you need the right product sitting between your SPF and your foundation. Elizabeth Arden Flawless Start Instant Perfecting Primer ($48) instantly transforms skin, creating the perfect canvas for long-lasting, faultless makeup application. Keep reading to learn why this primer is an everyday essential.

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