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If you thought mineral makeup was ovah, then think again. bareMinerals wants you to meet Matte. He's new to Foundation St and he's just what the doctor ordered . . . not only is he smart, has a GSOH and dresses well, he has RareMinerals ActiveSoil Complex running through his veins, leaving you shine-free and happy to enjoy him all day long. Flirty-ness aside for a second, the foundation is clinically proven to absorb excess oil, is available in 12 shades and 87 percent of women saw minimised pores. But back to its cheeky ad campaign . . . check out the hilarious video above and some of the slogans that actually made the cut. Funny, huh? What would your Matte slogan be? Keep it clean ladies, keep it clean. Or don't. Whatevs.
bareMinerals Matte Foundation ($79) is available now. Stockists: 1800 808 993.