Aussie-Founded Beauty Brand BECCA Cosmetics Announces Its Closure
In truly saddening news, Australian-founded beauty brand BECCA Cosmetics has announced its closure. The brand, which was famous for its award-winning highlighters, took to Instagram to share that it will be closing down in September this year.
“The global pandemic has had an impact on everyone around the world on many levels,” the statement from BECCA read. “It has also had a tremendous impact on so many businesses. At BECCA, an accumulation of challenges, together with the global impact of COVID-19, has sadly been more than our business can withstand, and we have had to make the heartbreaking decision to close down the BECCA brand at the end of September 2021.”
“We believe in you, and we believe that the beauty inside you is the light you share with the world. We are confident that the spirit of BECCA will continue to live on through all of you. Please keep illuminating your true selves. Light your own paths and push your limits. Share positivity and light the way for others as you make an impact on this world. Own your light on your own terms.”
Founded by makeup artist Rebecca Morrice Williams in Perth in 2001, BECCA’s mission was to create products that catered for every skin type and colour with an emphasis on glow-giving makeup. In 2016, Estée Lauder bought the cosmetics company, which is when Morrice Williams is reported to have left the business.
BECCA went from strength to strength, with its Champagne Pop Highlighter quickly becoming a cult product and a favourite of beauty influencers including Jaclyn Hill. In fact, according to Racked, BECCA sold out of 25,000 units of Champagne Pop in just 20 minutes when it launched into Sephora US in July 2015.
In the years since, BECCA has released popular collaborations with Chrissy Teigen, Barbie Ferreira and Khloe Kardashian and continued to champion diversity through its extensive shade range. While it might be the end of the road for the brand that is BECCA, it will leave a lasting impact on so many. And, with the news that the closure is happening in September, you still have time to stock up on your favourite products before they disappear.