12 Clean Beauty Products And Brands You Should Know About
Since it started gaining traction a few years ago, the clean beauty movement has quickly become the norm. Brands are being forced to consider their ingredients and their impact when it comes to the products they're developing.
In an already over-saturated market, it's hard to know which brands and products fall into this new (and ever-growing) category. Mainly because there are so many claims that can be made that aren't properly regulated — clean, organic, cruelty-free, natural, green. The FDA currently has no way to regulate how brands use these buzzwords when it comes to labeling and promoting products, meaning they are making their own calls on a product-by-product basis.
As a consumer it can be confusing because it's easily assumed that if something's natural it should be clean, right?! Free from dirty beauty words like, parabens, phthalates, and sulfates? But unfortunately, they can sometimes contain controversial ingredients and still be labeled as "natural".
So with so many claims, how do we know what products actually have clean credentials?
We've rounded up some of the most recommended clean beauty products that are free from the aforementioned nasties so that you can begin your journey into making considered beauty choices.
Keep scrolling to shop . . .