A Guide to the Very Best Products From The Inkey List (and They're All Under $25)
It doesn't get much more "what you see is what you get" than The Inkey List. This brand actually names each of its products for the hero inside, so there's literally no question what the active ingredient is when reading Retinol Eye Cream, Kaolin Mask, or Lactic Acid Serum off a label.
In addition to eliminating confusion with straightforward products, the brand also has a 24/7, 365-days-a-year customer-service program with free, personalised skin-care advice. If that wasn't tempting enough, every single item is under $25, and many are found right at Sephora.
We looked through its bestselling, top-rated products and picked out the ones we'd add to our own lists. Find our favourite toners, serums, cleansers, and more from The Inkey List ahead.