Skincare Brands That Cater For Melanin-Rich Skin

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The number of skincare brands created for people of colour is severely lacking. In order to right this wrong, tennis star Naomi Osaka is launching her very own skincare brand designed for melanin-rich skin. The brand is called KINLÒ, which is a mashup of the Japanese word “kin” and the Haitian Creole word ‘”ló” and both mean “gold”.

“I’m super excited to announce that I’ll be launching KINLÒ, a new brand of skincare products developed to protect and rejuvenate melanated skin tones,” Osaka wrote on Instagram. “I hope these products can help a lot of people and potentially save lives because I really feel that we aren’t protecting ourselves as much as we could.”

In an interview with Business of Fashion, Osaka said she hopes to bring more awareness to the lack of sun protection products created for people of colour. “For me, this project is something that requires more than just being a spokesperson. This is a public health need,” Osaka told BoF. “I used to tell people that I didn’t need to wear sunscreen — but even if you have melanin, you need to take care of your skin, and I am passionate about that.”

While you’ll have to wait until later in the year for KINLÒ to launch, there are a few other brands that cater specifically for melanin rich skin:

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