Boho Waves Are Back But With a 2024 Twist

FilmMagic / Jeff Kravitz

For the first time in a while it seems there is a nostalgic trend emerging and it’s not from the usual sources. Whereas winter’s mob wife and the much-adored clean-girl aesthetic was driven by social media, in particular TikTok, this latest one has been entirely different.

This time the revival of boho (many people’s signature look in the early-00s, that turned mere mortals into full-blown fashion icons), has been led by the catwalks and the reemergence of the style’s ultimate muse – Sienna Miller. Yes, as she makes a comeback on the red carpet so does her go-to look du jour. But before you grab your disc belt and dig out you long, floaty skirts, the 2024 boho style is much more whimsical than its previous cousins. Think fairy hippy and you’re on the right track.

One of the key elements for 2024 is boho hair, and this time around it is long, whimsical and almost Rapunzel-like. Think Kendall Jenner’s twists and flowing locks at the Met Gala, or Sienna herself at Cannes and you’re on the right track.

This style has always been a DIY favourite, as it doesn’t take a full glam squad to pull it off. It embraces natural texture and works for a variety of hair types and occasions – it has continued to always be popular with brides for good reason.

To help you pull off this trend at home we have spoken to two-times British Hairdresser of the Year and Creative Director at Toni & Guy Cos Sakkas for his take on the 2024 boho look.


What Is the 2024 Boho Wave?

“This trend lets you channel your inner bohemian,” Sakkas tells PS UK. “It’s the perfect cool, effortless look which is why it remains so popular.” Whereas in the past boho hair had lent heavily on the accessories this is all about creating a natural, textured wave that looks like you’ve spent minimal time on it – even if that is not quite the case. For 2024, any added extras will come in the form or twists or braids, rather than flower crowns and clips.

How Do You Style This New Boho Wave?

So what makes this look current? According to Sakkas it’s all in the direction of the waves. ” The key to getting this look is the irregularity in the waves. If you’re using a wand or iron, direct the sections in alternate directions – one section curl facing forward, the next section curl backwards,” he tells PS UK. “Boho waves always suit a centre parting.”

Worried your hair will look like a ball of fluffy mess? Sakkas recommends washing hair 24 hours before, “This is so your natural oil holds the waves and gives it a natural shine,” he explains.

Once you have tonged your hair, you want to move away from the perfectly curled or blown out finish to achieve a boho wave. “My top tip to make it current is to leave last two inches free when waving your hair,” says Sakkas. “This will ensure it has a modern, relaxed look and hair doesn’t look over-styled. Rake your fingers through to break up the waves for that cool-girl finish,” he adds.

To really add contrast and depth to your locks Sakkas recommends adding some highlights throughout to give it a sun-kissed, ‘spent long days in the sun, dancing at festivals’, free-loving hippy look.

Are There Any Specific Products You Need to Get Boho Waves?

To ensure you have waves, rather than frizz Sakkas recommends using a moisture-rich shampoo and conditioner. Don’t be scared to use hydrating or moisturising products if you have thin or fine hair, just avoid adding conditioner to the roots, instead start at the mid sections. “If you’re concerned your wave won’t hold or you have fine hair apply Label.M Volume Mousse (£24) before styling,” recommends Sakkas. “And a protection spray that offers heat protection.

To complete the look, finish with a good spritz of a texture spray or sea salt spray to add some texture and hold to your waves.

Does a Boho Wave Suit All Hair Types and Face Shapes?

The answer is a resounding yes. “There’s a reason boho waves are so popular with celebrities as the effortless look suits all hairstyles and face shapes,” says Sakkas. “It also looks great on shorter hair and is the perfect summer festival look for longer hair.”

Lauren Ezekiel is an associate editor at PS UK, where she writes about all things beauty and wellness. With a degree in journalism and 12 years’ experience as a beauty editor at a leading Sunday supplement, she is obsessed with skincare, hair and makeup, and is often found offering advice to innocent bystanders. Her work has been published in Grazia, OK, Health and Beauty, The Sun, ASDA, Dare and Metro.

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