Meet Byoma, the UK’s First Entirely Refillable Skin-Care Range

Byoma Is the First Completely Refillable Beauty Brand

Byoma has earned itself a reputation as one of the most sustainable beauty brands out there since its launch in January this year. Now, the brand is plugging a gaping hole in the market by providing accessible, affordable, and sustainable skincare that is also entirely refillable.

As of 22 Aug., the entire Byoma hero line (composed of cleanser, face mist, gel cream, rich cream, and three different serums) is being sold on Cult Beauty alongside a refillable version of each product. The refill bottles (which are extremely pretty, may we add) come without the droppers, pumps, and misters.

The idea is that you transfer these technical parts, which are the only elements of Byoma’s packaging that aren’t fully recyclable, to your refill bottle to use them over and over again. Then, simply recycle the old bottle. This step may sound simple in theory, but it has never been done before on such a large scale, making Byoma the first entirely refillable skin-care range at mass. Powered by actives and intended to boost the skin’s barrier, the actual products aren’t too shabby, either.

Related: Why Beauty Packaging Matters Outside of Sustainability

We’ve seen refillable beauty time and time again. We’d all love to think we’d go the extra mile to do our bit for the planet, but not every sustainable brand offering is created equal. Many beauty refills come with a luxury price point or only some of their products are refillable, not to mention hard to get hold of. Some refillable pouches are even nonrecyclable, defeating the whole point.

Byoma’s refills, on the other hand, are all readily available to purchase on Cult Beauty with the possibility of next-day delivery or eco delivery (where one tree is planted for each order placed). On top of that, the most expensive product in the line is $24 – and the refills are $2 cheaper than the original products.

Alongside making the packaging refillable, the brand’s founder Marc Elrick has eliminated excess packagings like shrink wrap and cardboard boxes. Elrick has also ensured that all packaging is made from 100 per cent recyclable mono-material plastic packaging.

Keen to ride the refillable wave? Here’s everything you need to know about Byoma’s new refillable hero products. Please note: you’ll need to buy the original product first and the refill as a top-up when you’re finished.

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