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- Meet Byoma, the UK’s First Entirely Refillable Skin-Care Range
Meet Byoma, the UK’s First Entirely Refillable Skin-Care Range
by
izzie deibe
Byoma
Byoma has earned itself a reputation as one of the most sustainable beauty brands out there since its launch in January this year. Now, the brand is plugging a gaping hole in the market by providing accessible, affordable, and sustainable skincare that is also entirely refillable.
As of 22 Aug., the entire Byoma hero line (composed of cleanser, face mist, gel cream, rich cream, and three different serums) is being sold on Cult Beauty alongside a refillable version of each product. The refill bottles (which are extremely pretty, may we add) come without the droppers, pumps, and misters.
The idea is that you transfer these technical parts, which are the only elements of Byoma’s packaging that aren’t fully recyclable, to your refill bottle to use them over and over again. Then, simply recycle the old bottle. This step may sound simple in theory, but it has never been done before on such a large scale, making Byoma the first entirely refillable skin-care range at mass. Powered by actives and intended to boost the skin’s barrier, the actual products aren’t too shabby, either.
Related: Why Beauty Packaging Matters Outside of Sustainability
We’ve seen refillable beauty time and time again. We’d all love to think we’d go the extra mile to do our bit for the planet, but not every sustainable brand offering is created equal. Many beauty refills come with a luxury price point or only some of their products are refillable, not to mention hard to get hold of. Some refillable pouches are even nonrecyclable, defeating the whole point.
Byoma’s refills, on the other hand, are all readily available to purchase on Cult Beauty with the possibility of next-day delivery or eco delivery (where one tree is planted for each order placed). On top of that, the most expensive product in the line is $24 – and the refills are $2 cheaper than the original products.
Alongside making the packaging refillable, the brand’s founder Marc Elrick has eliminated excess packagings like shrink wrap and cardboard boxes. Elrick has also ensured that all packaging is made from 100 per cent recyclable mono-material plastic packaging.
Keen to ride the refillable wave? Here’s everything you need to know about Byoma’s new refillable hero products. Please note: you’ll need to buy the original product first and the refill as a top-up when you’re finished.
cultbeauty.co.uk
Byoma Creamy Jelly Cleanser Refill
The Byoma Creamy Jelly Cleanser ($17) and the Byoma Creamy Jelly Cleanser Refill ($15) will remove your makeup and break down dirt, debris, and excess oil without damaging your skin barrier. Massage a couple of pumps onto damp skin morning and night, and rinse off with warm water after massaging into your skin in circular motions.
cultbeauty.co.uk
Byoma Balancing Face Mist Refill
The Byoma Balancing Face Mist ($21) and the Byoma Balancing Face Mist Refill ($17) do exactly what it says on the tin. Spritz onto dry skin after cleansing, before using serums or moisturisers, or throughout the day to maintain a balanced and hydrated complexion.
cultbeauty.co.uk
Byoma Moisturising Rich Cream Refill
The Byoma Moisturising Rich Cream ($24) and Byoma Moisturising Rich Cream Refill ($23) are exactly what you need if you’re after plump, supple skin. Slathering this on morning and night will minimise fine lines and creases, boost and restore skin health with tri-ceramides, and leave previously rough and thirsty skin soft to the touch.
cultbeauty.co.uk
Byoma Moisturising Gel-Cream Refill
Gel-textured moisturisers are ideal for even the most oily, acne-prone, or sensitive skin, so the Byoma Moisturising Gel-Cream ($21) and Byoma Moisturising Gel-Cream Refill ($19) are real crowd pleasers. Smooth the product on whenever you fancy to deliver a mixture of tri-ceramides, niacinamide, green tea, and more. The best part about this formula is that it offers a cooling sensation, which wakes up your skin in the morning and keeps you going throughout the day. Luxurious and functional? We love to see it!
cultbeauty.co.uk
Byoma Brightening Serum Refill
As the weather gets duller and duller, so does our complexion. Apply a few drops of the Byoma Brightening Serum ($22) and Byoma Brightening Serum Refill ($21) to bring back your sparkle. It’s made specifically to tackle scars, uneven texture, and environmental aggressors and give you juicy, hydrated skin.
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Byoma Hydrating Serum Refill
The Byoma Hydrating Serum ($22) and the Byoma Hydrating Serum Refill ($21) are the secret to glowy, bouncy, and healthy-looking skin. Say goodbye to redness, dryness, and flakiness when you apply a small dose of this serum to cleansed skin on a daily basis.
cultbeauty.co.uk
Byoma Clarifying Serum Refill
If you’re someone who suffers with breakouts or unbalanced or just plain angry skin, look no further than the Byoma Clarifying Serum ($22) and the Byoma Clarifying Serum Refill ($21). Formulated with PHA, zinc, tri-ceramide complexes, and so many more hard-working ingredients, this serum is designed to promote a calm, clear, and smooth complexion.
