It Seems Like Every Celebrity Has a Beauty Brand Now — Here's Who We Hope Gets One Next
If we learned anything from the last year, it's that nearly every celebrity now has a beauty brand. Jennifer Lopez's brand, JLo Beauty, is set to officially launch on Jan. 1, 2021 following the recent launches of other highly-anticipated brands like Pharrell Williams's Humanrace, Selena Gomez's Rare Beauty, and Alicia Keys's Soulcare.
Founding beauty brands has become somewhat of a trend among celebrities in recent years, and with the massive amount of success seen by stars like Rihanna (Fenty Beauty) and Kylie Jenner (Kylie Cosmetics), we can only imagine that there are plenty more where those came from. 2020 was ripe with exciting new celebrity-backed beauty brands to shop from, but even with all those we have yet to explore, we still can't help but think of all the celebrities we know of who don't have beauty brands that absolutely should.
Read ahead to check out a few stars we'd love to see launch beauty brands in the next few years, and then head over here for our thoughts on some of our favourite ones that are already out there.