Charlotte Tilbury Has a New Mascara That Promises You the Lashes of Your Dreams
Adding to her iconic Pillow Talk collection, Charlotte Tilbury is launching a new Pillow Talk Push Up Lashes Mascara. Said to deliver instant volume, length and stretch, one coat of this formula is like a 24 hour lash lift, giving you the flutter of your dreams.
"There are so many different types of lashes in the world: thicker hair, thinner hair, curlier lashes, straight lashes," says Charlotte. "I studied the architecture of every single eye and lash type to create this Pillow Talk beautifying filter for the lashes of your dreams."
So let's unpack what we're predicting will be an instant cult-classic.
The mascara's wand is unique in that the brush has both a diamond bristle side and a flat side. The diamond-shaped side allows you to follow the curvature of your eye to give that eye-opening Bambi like effect. While the flat side loads the perfect amount of product for double lash line definition and jet black intensity.
As usual, Charlotte's formula is innovative and each ingredient serves a purpose. Formulated with lash lifting polymer for lift and hold, natural waxes like Carnauba Wax for volume, stretch and separation and KerestoreTM 2.0 for healthier-looking (and feeling) lashes.
When it comes to application, Charlotte recommends a two-step approach, load and comb. Using the flat side of the dual-sided brush, load up the brush head, Hold the brush horizontally and push upwards through the lashes. Allow a few seconds between each coat before twisting the wand and using the other side to wiggle and fan out the lashes to create separation, lift and definition.
Charlotte Tilbury's new Pillow Talk Push Up Lashes Mascara launches on August 27 from CharlotteTilbury.com and retails for $48.
Scroll to preview the mascara.