The New Brand Ambassador For ghd Is a Social Media Sensation With Great Hair
There’s something about a good hair day; the way it puts a little extra pep in your step. And, one way to achieve said good hair day is with ghd — the brand that prides itself on creating products that help you achieve your best hair ever. From straighteners to hairdryers and styling products, ghd’s range offers something for every hair need and want.
The latest hair icon to join the ghd family is none other than Chiara Ferragni — the Italian entrepreneur and influencer who boasts over 23 million followers on Instagram. No big deal! Ferragni started in fashion with her blog The Blonde Salad and has carved out a name for herself within the industry. She even has a documentary about her life called Chiara Ferragni: Unposted, which is on Amazon Prime.
And now, Ferragni can add another title to her list of achievements and that is as ghd’s International Brand Ambassador. ghd announced the news via Instagram and welcomed Ferragni to the family with a slideshow of images where Ferragni is seen rocking very good hair.
“I’ve used ghd for years and have always shared my good hair days with my community. I’m so pleased to announce that I am the international brand ambassador for ghd,” Ferragni said in a statement.
2021 also marks the 20th anniversary of the British brand, which was launched with the ethos of transformation. The brand became went international in 2003 and became an instant hit in countries like Australia, South Africa, Spain, Italy, Scandinavia, Germany and France.
As for Ferragni, this isn’t her first ambassadorship for a hair brand, landing the Global Ambassador role with Pantene in 2016. She has also collaborated with Bulgari and recently, coffee brand Nespresso. Ferragni also runs a successful brand called Chiara Ferragni Collection, which sells clothing, shoes and accessories.