Dua Lipa “Did Not Hesitate” to Dye Her Hair For Her Versace Shoot, and It Certainly Paid Off

Mert Alas and Marcus Piggott

Oh, so we’re all dyeing our hair red now? Dua Lipa just debuted a new style for her Versace autumn/winter 2021 campaign shoot, joining a slew of celebrities who’ve also recently tried red on for size. While at first glance Lipa’s fiery hair looks like a wig, designer Donatella Versace revealed the star actually changed up her look for the photo shoot. “She also trusted me when I asked her, she did not hesitate [to dye her hair],” Versace told WWD in a recent interview.

Though Lipa has sported red in the past – she went for the two-toned look while in lockdown, briefly adding strawberry red to her signature dark hair – the extra-bright shade, paired with long extensions and blunt clip-in bangs, is the most dramatic transformation we’ve seen yet from the singer. As Versace said, “fiery red is a symbol of passion and strength,” and Lipa certainly embodies that description in her newest campaign. Ahead, get a closer look at her recent switch-up.

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