Skip Nav

Gucci Beauty Campaign Stars Down's Syndrome Model

Gucci's Latest Beauty Campaign Stars Ellie Goldstein, a Model With Down Syndrome

Ellie Goldstein, an 18-year-old model with Down's syndrome from Ilford in Essex, just got her first modelling gig for Gucci Beauty. In collaboration with the Photo Vogue Festival, Goldstein starred in the new Gucci L'Obscur Mascara campaign alongside four other models, a project that continues to support the company's overall goals of "supporting emerging talents and promoting the theme of unconventional and non-stereotypical beauty," according to a release for the campaign.

"I designed L'Obscur mascara for an authentic person who uses makeup to tell their story of freedom, in their way," said Gucci's creative director, Alessandro Michele, explaining the concept for the mascara.

As part of Gucci and Vogue Italia's #theguccibeautyglitch" — an Instagram scouting project that started back in January 2020 — photographer David PD Hyde was selected to shoot Goldstein along with the other models — Jahmal Baptiste, Enam, Kadro Vahersalu, and Ruoyi Yi — all of whom were selected by Hyde and artist Catherine Sevel from over 6,000 photos posted on Instagram.

Since being posted on Gucci Beauty's Instagram feed in June, the campaign image featuring Goldstein has become the most popular photo on the account with over 800,000 likes. "I love this. Thank you for this amazing opportunity and a fabulous day shooting," Goldstein wrote in the comment section of the post.

Goldstein is represented by Zebedee Management, whose mission is "supplying diverse models and offering sensitive representation."

Image Source: Gucci / David PD Hyde
More from POPSUGAR
From Our Partners
Lil Yachty's Summer Nail Art
Keanu Reeves Inspired the Creation of GlamGlow
Cara Delevingne and Kaia Gerber Matching "Solemate" Tattoos
Anastasia Beverly Hills Lip Stain Review
Kim Kimble on Beyonce's Hair in Black Is King: Interview
Haircuts to Avoid Post Stay-at-Home Orders
Dr. Woo Launches Woo Skincare: Tattoo Aftercare Products
Disney Princess Skin-Care Face Masks Kit From Mad Beauty
ColourPop's Candyland Collection Looks Sweet Enough to Eat
Is Shia LaBeouf’s Tattoo in Tax Collector Real?
Faith Hill Dyed Her Hair Pink to Match Daughter's
Addison's Rae Launches Makeup Line Item Beauty
Latest Beauty