If You’ve Got Textured Hair, You’re Going To Want To Line Your Shower Shelf With Briogeo
I've spent years cultivating the perfect range of prods for my specific type of texture (because even every curl texture is different). So when I tell you I was beyond excited for clean, textured hair care brand Briogeo to land at MECCA, you know I mean it.
To celebrate, I sat down with the founder of Briogeo, Nancy Twine to chat about creating a clean, textured hair care brand, the Briogeo product that should be a best-seller but is often misunderstood and her curly hair journey.
Scroll to read the full interview.
POPSUGAR Australia: Congratulations on launching in MECCA here in Australia, as a curly-haired girl I'm beyond thrilled to have greater access to Briogeo. For those who haven't heard of the brand, can you describe it for us?
Nancy: Thank you! We are so excited for this special launch. Our partnership with MECCA is one we've been working very hard on and it's an incredible feeling to see it finally come to life.
When I first created Briogeo, I knew from day one that I wanted it to be a clean, natural brand that offers solutions for every hair type, texture, need, and person. Briogeo was always about more than just me — Briogeo is about everyone.
A lot of the nourishing ingredients you'd find in a really good skincare regimen are also inside of every single Briogeo product. I believe that by nurturing your scalp and your hair the same way you do your skin, you're building a long-term foundation for healthy, shiny hair — that's what Briogeo is all about!
Additionally, all Briogeo products are formulated 6-free (NO harsh sulfates, parabens, silicones, phthalates, artificial dyes, and DEA,) and are naturally derived with our NOVA Complex, our signature blend of natural oils, vitamins, and antioxidants to fortify, nourish, and protect.
PS: I read that just a matter of years ago you were working in finance, what made you shift gears into launching Briogeo?
Nancy: After working in finance and on the same team for seven years, it felt right (and normal!) to be ready for a change. I began thinking about my passions in life and kept coming back to my childhood experience of making all-natural beauty products with my mom in our home kitchen. Ultimately, launching Briogeo was inspired by those special memories with my mom, plus a desire to have a larger impact on the natural beauty world. In fact, the name "Briogeo" is derived from those two elements: Brio meaning "full of life" and Geo representing "earth and nature."
PS: Every curly-haired girl has a hair journey, can you walk us through yours? Was your journey the inspiration behind Briogeo?
Nancy: Growing up, I struggled with my hair because the products on the market were just not right for my hair texture. That's when my mom and I began making homemade natural beauty products from natural oils, extracts, salts, and sugars, which was something she learned from her mum. I discovered firsthand that it was possible to take simple, clean, ingredients and create formulas that effectively transform hair, skin, and body.
While I decided to focus on natural hair care because of my own personal struggle, I pushed hard to create a brand that offered clean and effective solutions for everyone.
PS: When you launched in 2013, you had four main products, how has the brand evolved since then?
Nancy: We've expanded our product lineup in a big way — seven years later, we now have eight full collections that address a wide range of hair care needs! As a brand, we're constantly evolving and doing pulse checks on new ingredient alternatives that align with our mission, which is creating the cleanest, most effective hair care products possible.
I'm so excited to continue building the brand and growing the business internationally with new partners like MECCA. More importantly, I'm thrilled for the opportunity to introduce Briogeo to more people around the globe as we continue to innovate and bring clean hair care to all.
PS: What separates Briogeo from other hair care brands in the market?
Nancy: Clean and effective ingredients are at the heart of Briogeo. We constantly strive to create innovative products that deliver real results and are focused on bridging the gap between natural- and performance-based hair care. Additionally, we're very selective about the small percentage of non-natural ingredients we use and cross-check them with the Environmental Working Group. Haircare is so personal, but what makes Briogeo special is we have something for everyone!
PS: Can you get us a mini rundown each of the Briogeo products that will be available at MECCA?
Nancy: Let me walk you through our collections:
DON'T DESPAIR, REPAIR!: strengthens and repairs dry, damaged hair.
SCALP REVIVAL: soothes and detoxifies a dry, flaky scalp.
BLOSSOM & BLOOM: adds visible volume and lift to fine, flat hair.
SUPERFOODS: nourishes, adds shine, and restores hair's health.
CURL CHARISMA: hydrates curls, waves, and coils and helps define your natural curl pattern.
FAREWELL FRIZZ: smooths and effectively tames frizz while boosting shine.
B. WELL: beauty and wellness essentials nourish and revitalise the mind, body, and spirit.
Our products are designed to be mixed and matched across collections to address your unique hair type, texture, and hair concerns. If you're not sure which products are right for you, visit MECCA or take our hair quiz on Briogeo.com and receive a customised healthy hair routine, just for you!
PS: In your opinion, which Briogeo product should be a best-seller but is maybe a little misunderstood?
Nancy: Our Farewell Frizz rosehip, argan & coconut oil blend. It's 100% silicone-free, an ingredient that's often used in hair care because it effectively boosts shine, but it also coats the hair shaft and prevents nutrient absorption. Instead, we use natural, nutrient-rich oils that restore the hair's health and minimise frizz over time. This all-natural formula is denser than a silicone-based oil, so a little goes a long way—without knowing this proper education, someone may use too much and feel like it weighs down their hair. When used correctly, this oil is brilliant and suitable for all hair types!
PS: Do you have a favourite product from the Briogeo range?
Nancy: Can I say I love them all? Whenever I meet someone who is new to Briogeo, I always recommend they try this powerhouse duo of award-winning products: Start with Scalp Revival Charcoal + Coconut Oil Micro-Exfoliating Scalp Scrub Shampoo, an exfoliating, sulfate-free scalp scrub that lifts away impurities and buildup; then, follow up with Don't Despair, Repair! Deep Conditioning Mask, a treatment that's clinically proven to strengthen damaged hair and help prevent future breakage. These Briogeo staples work together to restore and maintain the long-term health of your scalp and hair.
PS: You also recently decided to play in the wellness space with B. Well, what inspired that move?
Nancy: A well-rounded clean beauty routine extends beyond hair care and into wellness. Wellness is all about practising good-for-you daily habits to help you live your best life, both physically and mentally. Our B. Well collection nourishes your body, mind, and spirit with clean beauty essentials like healthy hair supplements, aromatic essential oils, and organic cold-pressed castor oil. Incorporating healthy beauty habits into your daily life will make you feel like your best self, inside and out!
PS: Can you walk us through your AM routine . . .
Nancy: I like to make the best out of my mornings by carving out some "me" time, while also being productive and getting a head start to my day. Most mornings, I'm up by 6:30 am and start with a quick meditation using the Calm app, which helps me relax and prepare for the day ahead. I also try to squeeze in a morning workout whenever I can — it gives me such a burst of energy and helps me conquer the day!
My morning skincare lineup includes products from clean brands like Hyper Skin, Lauren Napier, Youth to the People, and Indie Lee. Some of the non-toxic makeup brands I like to use are Mented Cosmetics, Thrive Causemetics, and Kosas.
PS: And your PM . . .
Nancy: My evening hair care routine differs, depending on whether it's a wash day. On wash day, I start by shampooing with our Don't Despair, Repair! Super Moisture Shampoo, then masking with either Don't Despair, Repair! Deep Conditioning Mask (if my hair needs a dose of protein) or our Avocado + Kiwi Mega Moisture Superfood Mask (if my strands crave extra moisture). Then, I style my hair with our Curl Charisma Leave-In Defining Creme and Frizz Control Gel. If it's a non-wash day, I refresh my hair with our Scalp Revival Dry Shampoo and smooth flyaways with our Don't Despair, Repair! Strengthening Treatment Oil.
PS: And finally, how would you define beauty and how does it make you feel confident?
Nancy: Beauty is defined by the confidence you feel knowing that your best individual self is shining through. Making yourself a priority and creating a routine of self-care are a big part of that journey.
Scroll to shop Nancy's recommended Briogeo products.