Jennifer Aniston Is Joining the Beauty Business With a New Brand

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Golden gal Jennifer Aniston is joining the likes of Gwyneth Paltrow, Selena Gomez, Cardi B and Ariana Grande with her very own beauty brand. The Friends actor is known for her laid back approach to beauty, so we imagine this ethos will be infused throughout the brand, which is called LolaVie.

There isn’t much public information about LolaVie just yet, save for a few cryptic Instagram posts on both Aniston’s and the brand’s Instagram accounts. And, despite just announcing the news that “something’s coming”, LolaVie is due to launch on September 8, so we don’t have long to wait!

The LolaVie website is equally as mysterious as its Instagram, showing only an image of glass beakers with bamboo and a wedge of lemon. The tagline for the brand is “Naturally You”, so beauty enthusiasts are pointing to the fact the brand may revolve around natural skincare.

This is Aniston’s first foray into the beauty business. While the actor has been the face of other brands like Aveeno, it’s the first time she has launched a beauty offering that is her very own. According to Page Six, the name LolaVie is special to Aniston.

In 2010, Aniston released a perfume of the same name, but eventually changed it to simply ‘Jennifer Aniston’ due to a conflict with a similarly named brand. “It’s a long story and honestly it’s too personal to tell, but it has a special significance,” Aniston said of the name choice.

We can’t wait to see what LolaVie is all about!

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