I Previewed Every Item From the KKW x Allison Makeup Collab, and Here Are My Thoughts
Sure, it's fun to test out a blue eyeliner or a glittery lip gloss from the trendy beauty collaborations that keep popping up, but is it what I want for my every day look? No. Especially not while I'm sheltering in place. That's why the new KKW x Allison collection ($18-$38) that comes out today at 12 pm PT is a breath of fresh air. It's makeup in flattering, neutral shades that I'll actually use right now.
KKW Beauty is already known for mastering taupes, tans, and every shade in-between, but this new line Kim Kardashian created with her lifelong BFF Allison Statter takes it to the next level. Along with the brand's signature neutrals, I was excited to see little surprises like a shimmery lilac shadow and berry-hued lip crayon. Kim and Allison's tastes harmonize perfectly — a true match made in makeup heaven.
I got a first look at the entire collab this week, and I tested out every single product. Ahead, read my honest review on all the new offerings (FYI, I'm wearing every release in my selfie!) and score consider a few essentials for yourself. It'll be the smartest purchase you've made all August.