Kylie Jenner is adding a new line to her beauty empire if a recent Instagram post is anything to go by. Jenner posted a picture of her three-year-old daughter Stormi Webster in the bath with the caption: “bath time with @kyliebaby”. According to Us Weekly, Jenner first filed a trademark for Kylie Baby back in May 2019.
And now, it looks like the Kylie Baby line of products will soon be hitting shelves. As per the trademark documents, which Us Weekly obtained, this line is said to cover a plethora of baby products including skin moisturisers, clothing, prams and furniture.
Despite posting the image of Stormi and tagging the Kylie Baby Instagram account only a day ago, @kyliebaby already has over 500,000 followers, which shows the popularity of Jenner and the products she creates under her various ‘Kylie’ lines, like Kylie Cosmetics and Kylie Skin.
While the actual details of the Kylie Baby products are yet to be released, judging by her Instagram post, we can safely say that bath products, as well as shampoo and conditioner, will likely be included in the range. It seems realistic that the first drop of products could also include other skincare related things like nappy rash cream and moisturisers. As for the other items like prams and baby furniture? Well, we’ll just have to wait and see.
The Kardashian-Jenner family are all too familiar with trademark documents, having filed a bunch of them over the years for their various businesses. Another recent trademark was actually filed by Kris Jenner, who is rumoured to be launching a skincare line after Jenner Communications applied for various trademarks back in February. These trademarks included Kris Jenner Beauty, Kris Jenner Skin and Kris Jenner Skincare.
It could be a while before we see any of the Kardashian-Jenner matriarch’s brands come to market, considering Jennifer Lopez trademarked JLo Beauty in 2019 but it didn’t launch until 2021. We can’t wait to see what else will come out of the Kardashian-Jenner empire.
