Lush's newest launch is a limited-edition soap that supports a good cause. The famed bath and body brand announced a special line of koala-shaped, "All The Wild Things" soap bars that are currently being sold to help raise money for all of the animals affected by Australia's devastating series of wildfires.
The brushfires began rageing through certain parts of Australia back in July and have killed an estimated one billion animals in the months since. The All The Wild Things Soap ($7) is a koala-shaped version of Lush's popular Outback Mate soap, which features eucalyptus, lemongrass, and peppermint oils. According a product description, 100 per cent of the purchase price for each bar sold will be donated to the Bush Animal Fund, an organisation created by Lush Australia to help "support animal rescue and land restoration organisations on the ground in Australia."
"As a business that cares deeply for animals, people and the planet, responding to the bushfires in Australia with funding support to impacted wildlife is simply the right thing to do," Tricia Stevens, Lush's manager of charitable giving and ethical campaigns, said in a statement. "By directing customer support from the purchase of All the Wild Things to grassroots animal rescue organisations we will be able to have a direct impact on their lives and the environment in which they live."
Starting Jan. 24, 10,000 pieces of soap will be available in Lush stores across North America, allowing for the continent to contribute almost $70,000 to the fund alone. Read ahead to get a closer look at the soaps and to shop.