A new breed of jellyfish has been discovered and its properties are really remarkable. Called the Immortal jellyfish, it grows older like we all do, but then unlike a usual life-cycle, it reaches a certain age and then goes the other way by growing younger again. Then it repeats the process, basically rendering it immortal at it constantly gets older and then younger.
So, what’s this got to do with skincare? Well, the power of this organism has been harnessed into a skincare ingredient called Juvefoxo which works to treat and prevent DNA damage in our skin cells and encourages them to regenerate, for younger, tighter, rejuvenated skin.