Line your lower lashes
Clients frequently tell me "I don't want my eyes to seem closed," or "Make my eyes look bigger and more awake." To do that, line right along your lower lash line instead of inside it for a more wide-awake appearance. Apply it across in feathery strokes. This really does the trick. Try this using an eyeliner that is moveable yet which doesn't run after you've applied it, like Stila's Smudge Stick Waterproof Eyeliner or Bobbi Brown's Perfectly Defined Gel Eyeliner.