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POPSUGAR Australia Beauty and Wellness Writer Job

We're Hiring! POPSUGAR Australia Is Looking For a Beauty and Wellness Writer

POPSUGAR Australia is one of the biggest and most influential women's lifestyle publications in the country. By combining data, technology and storytelling, we deliver inspiring and informative multi-platform content across entertainment, fashion, beauty, wellness, parenting, sex and more. We help women everywhere to look good, feel good, do good – to live more fulfilling lives every day.

We are looking for a motivated and multi-talented writer/producer to grow our beauty and wellness verticals and social platforms, contributing to the overall growth and development of POPSUGAR Australia's audience. The ideal candidate will have 2+ years' experience in a similar role and comprehensive knowledge of beauty and wellness trends, and exceptionally strong visual sensibilities.

We're looking for an online obsessive with a can-do attitude, someone with a willingness to tackle any task thrown their way. If you are ready to take the next step in your online publishing career, thrive on a fast-paced environment and aren't happy unless you're doing five things at once, we want hear from you!

This is a permanent, full-time position located in Sydney. Monday-Friday, 8 a.m. to 5 p.m.

Key Responsibilities

Content Idea and Execution

  • Localise stories from our partners

  • Research and write multiple original, accurate and top performing beauty and wellness stories each day.
  • Assist in writing stories for other verticals when needed.
  • Superior knowledge of beauty and wellness related categories including skincare, haircare, trends, techniques, brand and product history, wellness, food, and fitness.
  • Select and edit images to accompany stories keeping POPSUGAR's brand and creative values top of mind.
  • Develop and nurture relationships with the beauty and wellness industry's leading experts and PRs, securing exclusive opportunities for POPSUGAR Australia.
  • Create original and engaging social content across all relevant platforms.
  • Represent POPSUGAR Australia at key media events.
  • Establish and grow meaningful relationships with key influencers.
  • Working with the commercial team when needed to conceive, execute, and build custom copy for campaigns.

Strategy and Reporting

  • Monitor and analyse engagement and traffic.

  • Tracking and optimising the site's traffic and referrals.
  • Help grow audience and engagement across all platforms.
  • Help grow POPSUGAR Australia's social footprint.
  • Pitch new growth strategies.

Skills – Required

  • 2+ years of experience in journalism, with the bulk of experience in digital and beauty/wellness.

  • Ability to pitch original and engaging story ideas.
  • Strong grammar, research, and copy-editing skills.
  • Ability to calmly write fast, accurate copy and meet rolling daily deadlines.
  • Excellent communication skills – must be a team player with a resourceful, can-do attitude, who thrives in an entrepreneurial, fast-paced environment.
  • Firsthand experience with daily publishing in a CMS.
  • Strong knowledge of SEO and social media knowledge.
  • Advanced knowledge of Photoshop.
  • Strong relationships with beauty and wellness industry press teams and celebrity publicists.
  • Familiarity with POPSUGAR Australia style, tone and voice.

Skills – Desired

  • Advanced knowledge of Photoshop.

  • Video editing skills.
  • Event management experience.
  • Experience representing and presenting a title in a commercial setting.

To apply, email your resume and cover letter to

Image Source: POPSUGAR Photography / Nicole Perry
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