Yep, the long wait is nearly over. Fenty Skin officially launches on July 31, so mark your calendars, people!
There have been whispers for a while now that something big was set to come out of the beauty empire soon after the brand trademarked the name 'Fenty Skin' along with a series of potential products (Buff Ryder, Instant Reset, Fat Water, Flash Nap, Hydra Vizor and Total Cleans'r) with the U.S. Trademark and Patent Office in March 2019.
Then, Rhianna added fuel to the fire earlier this year when she teased the launch in an interview with British Vogue "Skincare, it's the truth. It either works or it doesn't. There's nowhere to hide," she explained.
After the @fentyskin Instagram account and website sneakily popped up yesterday, the Queen herself announced the news, "Ima try my best to be humble about this but, @fentyskin is coming July 31st exclusively at FENTYSKIN.COM!!"
There you have it, folks, Fenty Skin will officially launch on July 31 and be sold exclusively at FentySkin.com. It will also be available in Sephora Australia stores and online at sephora.com.au later this year.
Pssst, if you sign up on the brand's website, you can get early access to "The New Culture of Skincare". You're welcome!
Scroll to see Rhianna's announcement post.