Rosie Huntington-Whiteley’s Clean Beauty Brand Rose Inc Is Headed to Australia

Instagram @roseinc

Joining the ranks of celebrity-founded beauty brands is none other than supermodel Rosie Huntington-Whiteley. What started as an online beauty destination, Rose Inc is now a fully-fledged beauty brand that includes effective skincare and makeup products.

Huntington-Whiteley teamed up with clean beauty pioneer Caroline Hadfield to create the Rose Inc products, which unite efficacy and ethics. The product formulations are charged by proprietary bioengineered botanicals and safe synthetic ingredients to provide a line of clean beauty goodies that are clinically proven to work.

The range includes staple makeup products like the Blush Divine Radiant Lip & Cheek Colour — a multipurpose product that brightens and blurs (and features refillable packaging!) — as well as the Brow Renew Enriched Clear Shaping Gel for volumising and conditioning your brow hairs.

On the skincare side of things, Rose Inc includes a Radiant Reveal Brightening Serum that hydrates and illuminates the skin, while the Skin Resolution Clarifying Toner is all about purifying and exfoliating away dead skin cells to leave your complexion clear.

All of the products are 100 percent vegan and cruelty-free, and there is an emphasis on sustainability throughout the range. In fact, the packaging includes over 25 percent post-consumer recycled plastic, while the paper cartons are made with 30 percent hemp and rinse-off labels manufactured with a 90 percent PCR liner.

While this original drop of products is impressive, the range won’t be stagnant with Huntington-Whiteley intending to release seasonal collections to satisfy customer needs. And, rather pleasantly, the products will range from $25 to $100, making it a rather affordable collection.

So, where can you get your hands on Rose Inc? MECCA has partnered with Huntington-Whiteley to bring Rose Inc to Australia and New Zealand. You’ll be able to shop the Rose Inc line in-store and online at MECCA from September 28. Yay!

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