Skip Nav

Sephora Will Regulate Products With CBD

Sephora Will Now Be Regulating Products That Claim to Be Made With CBD

SPAIN - 2020/01/11: French multinational personal care and beauty retail brand Sephora store seen in Spain. (Photo by Budrul Chukrut/SOPA Images/LightRocket via Getty Images)

Sephora in the US is making an effort to regulate products that claim to contain CBD. The beauty retailer announced its "CBD Standards" on Feb. 26 that "sets parameters around CBD potency, ingredient quality, and manufacturing processes," making it the first national retailer to implement stricter CBD standards.

"Search for CBD on has increased over 1,000 times since 2018, so there's clearly client interest in these kind of products," Cindy Deily, Sephora's VP of skin care merchandising, said in a statement. "As customers are looking to navigate this growing category, we saw the need to provide transparency and quality assurance."

According to a release, before beauty brands can be considered CBD compliant at Sephora, they must be up to the brand's Clean at Sephora standard, and they must also contain full or broad spectrum CBD that's grown domestically. Additionally, all CBD products should be triple tested by a third party and provide certification of said testing, ensuring that what's listed on the label matches what's actually in the product.

Sephora first began carrying CBD products online in 2018, and it wasn't until the following year that the retailer launched one in stores with Lord Jones. Today, Sephora is selling products from four CBD brands in over 170 stores.

"There's a risk with so many new brands and claims of turning consumers off completely," Deily said. "There has been a tsunami of new CBD brands launching, and this has been going on for over a year. Brand activity in this space has actually made us more conservative."

Editors note: Products claiming to contain CBD are not available here in Australia.

Image Source: Getty / SOPA Images
More from POPSUGAR
From Our Partners
Gal Gadot's Makeup Inspiration For Wonder Woman 1984's
5 Nail-Polish Colour Trends For 2021 That We're Excited For
The Best Vegan Beauty Brands to Shop
Transfer-Proof NYX Shine Loud High Pigment Lip Shine Review
Can the COVID-19 Vaccine Affect Cosmetic Fillers?
Lush Cosmetics Released Its 2021 Valentine's Day Collection
Ulta Beauty Love Your Skin Event Sale 2020: What to Shop
Sarah Hyland Talks Beauty Lessons and New Year's Resolutions
The Best Beauty Tools Launching in 2021
New Winter Makeup Launching at Sephora in January 2021
New Skin-Care Launches at Sephora Winter 2020
Laneige Radian-C Cream Review
Latest Beauty