A Timeline of All of the Celebrity Beauty Brands That Have Launched Since the '90s
There once was a time when it felt like every celebrity had a fragrance, from Britney Spears to Jennifer Lopez to Paris Hilton. Now, it feels like every celebrity has their own beauty brand, and it doesn’t seem to be slowing down anytime soon – in fact, celebrity-owned beauty companies only seem to be picking up speed.
Rihanna (owner of Fenty Beauty and now Fenty Skin) and Kylie Jenner (of Kylie Cosmetics) were once the picture of success when it came to side hustles by way of beauty brands, but that’s now become the norm. In 2020 alone, we saw more than 10 new celebrity-owned companies hit the market, and that doesn’t even cover those announced in 2020 but have still yet to launch. Having actresses, singers, models, and athletes double as beauty brand ambassadors is nothing new, but in recent years, we’ve seen more celebrities break off on their own and create namesake companies, so we rounded them up in a comprehensive list ahead.
It all began decades ago. Starting with the 1990s and working up to 2021, these are all of the celebrity-owned beauty brands that have come to fruition over the last 30 years – including the ones that are no more.
In 1994, supermodel Iman launched Iman Cosmetics – a color cosmetics brand.
2004: Jessica Simpson
In 2004, we saw the launch of Jessica Simpson Dessert Beauty, a line of edible makeup products that have since been discontinued.
2007: Josie Maran
Actress and model Josie Maran launched her brand Josie Maran Cosmetics back in 2007. It’s carried at major retailers like Sephora to this day.
2010: Gisele Bündchen
In 2010, the skin-care brand Seeja was launched by supermodel Gisele Bündchen, but it has since been discontinued.
2011: Salma Hayek
Salma Hayek once had her own makeup and skin-care brand called Nuance sold exclusively at CVS in 2011, but it has been discontinued.
2012: Kim, Khloé, and Kourtney Kardashian
For a brief moment, Kim, Khloé, and Kourtney Kardashian had a makeup line called Khroma Beauty in 2012 that featured everything from cosmetics to self-tanner, but due to legal licensing issues, it was pulled from stores a year later.
2014: Tyra Banks
Tyra Banks founded her namesake beauty company in 2014 called Tyra Beauty. The direct-to-consumer brand was around for three years but was discontinued around 2017.
2014: Christie Brinkley
Christie Brinkley launched her skin-care company called Authentic Beauty in 2014, and then expanded it to makeup in 2017. The company’s website has since been taken down, but you can find her products at Walmart, Amazon, and Kohl’s.
2015: Lindsay Ellingson
In 2015 Victoria’s Secret angel and model Lindsay Ellingson developed Wander Beauty, a cosmetics brand with a focus on easy makeup solutions for people on the go. It’s still going strong today and can be found at many major beauty retailers.
2015: Kylie Jenner
In 2015, Kylie Jenner entered the beauty market and changed the industry forever with the launch of Kylie Cosmetics.
2015: Kim, Khloé, and Kourtney Kardashian
In 2015, Kim, Khloé, and Kourtney Kardashian took another stab at launching a beauty brand – this time with Kardashian Beauty, a hair-care line, but it unfortunately never took off.
2015: Eva Mendes
Eva Mendes launched an affordable makeup line called Circa Beauty in 2015 that was sold at drugstores, but it has since been discontinued.
2019: Millie Bobby Brown
Millie Bobby Brown launched her Gen Z-focused beauty company Florence By Mills in 2019. You can shop her products online and at Ulta.
2019: Tracee Ellis Ross
Tracee Ellis Ross started her own textured hair-care brand called Pattern Beauty in 2019. You can find her products at Ulta.
2019: Kylie Jenner
In 2019, Kylie Jenner expanded her beauty presence from just makeup to skin care with the launch of Kylie Skin.
2020: Taraji P. Henson
At the start of 2020, Taraji P. Henson launched TPH by Taraji, a vegan, clean hair brand sold at Target.
2020: Venus Williams
In 2020, Venus Williams had expanded her athletic wear brand, EleVen, into skin care with the launch of two sunscreen products.
2020: Addison Rae
Addison Rae created her own makeup brand called Item Beauty in partnership with Ipsy in 2020.
2020: Pharrell Williams
In 2020, Pharrell Williams surprised us with the announcement of his skin-care brand Humanrace, which has since already sold out.
2020: Issa Rae
Issa Rae became the official co-owner of Sienna Naturals – a natural hair-care brand formulated for women with textured hair in 2020. The brand is currently in the process of restocking after selling out three times.
2021: Rosie Huntington-Whiteley
Former Victoria’s Secret angel and model Rosie Huntington-Whiteley is launching Clean Beauty Collaborative in the spring of 2021.