Yep, that's right the Melbourne-based brand is the first dedicated sunscreen brand to headline this new category at the beauty giant. It's also UV's first move into offline retail, previously only being available direct to consumer via their website.
"An in-store presence will not only grow brand awareness but Sephora will help us continue to spread the important message that sunscreen, or 'skinscreen' as we like to call it, is really the MVP for every face," says co-founder Ava Matthews. "We know sunscreen and Sephora know niche beauty retail so for us, this is couple goals come true."
"Sephora is a great fit for Ultra Violette and our 'skinscreens' will not only offer the Sephora customer wearable, broad-spectrum sun protection but they also compliment Sephora's growing makeup and skincare portfolio," added co-founder Bec Jefferd.
Launching with the brand's top-selling Queen Screen SPF50+ Luminising Sun Serum ($47) and Supreme Screen SPF 50+ Hydrating Facial Sunscreen ($45) this month, the popular Clean Screen SPF30+ Mattifying Mineral Sunscreen ($42) and Sheen Screen SPF50+ Hydrating Lip Balms ($25) will be arriving in stores soon, as will the already-waitlisted launch of Extreme Screen Hydrating Body and Hand SPF50+ ($35).
POPSUGAR Australia spoke to Ava and Bec earlier this year when they hinted at, at least six more products launching in 2020, so keep your eyes peeled for those.
In the meantime, you can shop Ultra Violette in-store at Sephora now and online from April.