Beauty Is Coming to Zara and The Collection Is a Minimalist’s Dream
A new beauty collection is about to hit our shores and it’s safe to say that we’re just a *teeny* bit excited. Fashion retailer Zara has spent the past 18 months developing its beauty range, which according to Vogue, will include products across the following categories: lips, eyes, face, nails and accessories.
And, we’re about to experience the fruits of this labour. Beauty lovers in Australia will be able to get their hands on Zara’s beauty range from May 12, when the collection launches globally. According to Body + Soul, the collection will be available in-store at Zara in the Melbourne Chadstone store, as well as online.
As with most things Zara produces, the collection is a minimalist’s dream with sleek white packaging. When it came to designing the range, the brand’s goal was to create a collection that was inclusive. “Our ambition was to create a collection that anyone, regardless of gender, skin colour, age, or personal style will want to use,” Zara’s beauty director Eva Lopez told Vogue.
Zara teamed up with British makeup artist Diane Kendal for the global makeup launch. Building the collection from nothing was exciting for Kendal, who helped create the products including an eyeshadow palette, powder highlighter, liquid eyeliner and lipsticks in a variety of finishes including matte and satin.
“This is the first time I’ve been able to start from scratch with a brand that didn’t already have a pre-existing makeup line,” Kendal said. “And the fact that Zara wanted to do it all in an ethically responsible way was important to me.”
The collection is certified cruelty-free in all markets where it’s sold and all of the packaging is refillable, which is something that was a direct request from customers. You can get your hands on the beauty goodness from May 12 via the Zara website.