Bec and Lleyton Hewitt may have welcomed their third child early last week, but so far the couple have stayed mum on what their new daughter’s name is. Wanna know what she’s called? It’ll cost you. Fans wanting to know will have to subscribe to a premium SMS service called “Text A Star”, which costs $2 per message. The service was originally set up so sports players could “voice their thoughts, opinions and share information about their daily lives with people who want to hear from them,” according to the website, with most of them sending out two texts a week.
Since Lleyton announced the news of their new baby’s arrival on the couple’s blog, he obviously likes taking charge of his publicity, but doesn’t Text A Star sound just like Twitter with a fee? It doesn’t seem like the Hewitts will make much profit from it anyway, with Ryan Berman from Text A Star admitting that “Text A Star and the players get the least amount . . . telecommunications [carriers] get the most.” What do you think about services like this for exclusive celeb news? Would you sign up? (Alternatively, wanna see if you can guess who will be joining Mia and Cruz Hewitt?)