Kendall and Kylie Jenner aren't taking any chances when it comes to their personal brands. In April, the reality stars filed various trademarks to protect their names for "advertising services" and "entertainment" purposes, according to reports. They've also filed trademarks for combinations of their respective names, including "Kendall and Kylie" and "Kendall & Kylie."
The efforts go beyond their famous monikers — back in August, Kylie reportedly filed to protect "Kylie's Lip Kit . . . For the Perfect Pout," suggesting she just might try to monetise the #KylieJennerChallenge. It's all just the latest in a string of business moves the Kardashian-Jenners have made over the years.