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Pictures And Quotes From Jennifer Aniston About Her New Fragrance Lolavie

Jennifer Aniston Releases Her First Ad For Lolavie!

Jennifer Aniston's first ad image for her new fragrance, Lolavie, is out and it features the actress lounging on the beach in Cabo. She opened up to WWD about the process behind its creation and revealed that she'll launch the perfume mid-year at Harrods in London with a special in-store appearance. It's Jen's first foray into creating a product, though the field of celebrity fragrances is certainly a crowded one. As well as dishing on the unique scent, Jen touched on her career in film and aspirations to direct. She said:

  • On the name Lolavie: "It’s a long story and honestly it’s too personal to tell. But it has special significance."
  • On controlling her public image: "I don’t think you can control that at the end of the day. You can’t stunt what you do to please or not please the public. And the media will create stories whether they are true or false. So why stop doing what makes you happy? Be true to yourself and everything else will follow."
  • On getting dramatic in her upcoming film Buttercup: "Obviously, I’m drawn to comedy, good or bad. But I love doing parts that are different and I sprinkle those throughout to get creatively unstuck."
  • On the possibility of directing: "I have a project in development I’m going to direct. After you get enough movies under your belt, you sit back and go, 'What’s next?' It’s getting to be the time where creatively I want to turn in a different direction."

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  • On the process behind the scent: "It’s been a year-and-a-half journey. I’d been asked to do things before and it never felt organic. But when Leon [Falic, president of the Falic Fashion Group] approached me to be involved with the process from inception to fruition, I thought, 'This could be a creative expression.' And it’s turned out to be an extension of myself as opposed to slapping my name on something."
  • On her goals for the scent: “I want people to go, 'What is that? You smell great!' But most of all I wanted it to smell natural."
  • On deciding this was the right project: "I felt like a little chemist . . . The way I was approached, given such involvement, I never felt like, 'Oh, gosh, I shouldn’t do this.' And if something is good, it doesn’t matter if the marketplace is crowded. I thought it was an opportunity to go behind the scenes, and if it feels good, why not go for it? It’s like being a producer and knowing the writers and stirring up ideas as opposed to being an actor for hire."
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gidgetjc gidgetjc 7 years
Wow! All these comments aren't like the typical popsugar community that i'm used to.....! Very disconcerting. I think she's successful and isn't in the media for drugs or sex tapes, so give the poor girl a break. I look forward to giving the perfume a whiff.
nuta nuta 7 years
She is getting so overexposed, and she can't make a decent movie. The Bounty Hunter was just pathetic.
azh azh 7 years
"what`s next?"... how about making real movies perhaps..
AmyLyn AmyLyn 7 years
wow, I'm really surprised to see all the nasty negativity on this post. Personal attacks against readers? She's a movie star, a's not world politics! Everyone has different tastes when it comes to movies/actresses etc. why put so much effort into bashing someone you don't even know...or more to the point bash a fellow reader? Fun light hearted banter is one thing, nasty personal attacks is just sick. So much for an online community.
MGMT MGMT 7 years
maniston scent no thanks i dont want keep losing my bf keep on making like um million and like millions of moneys typical hollywood no talent plastic airhead
irisne irisne 7 years
i love see pics
MissyB1984 MissyB1984 7 years
I'm not really a fan, but sheesh all this hate is OTT. That said, I really don't like this ad. It seems too...moody and sad, and vulerable. Like some one abandoned her on the beach or something... plus the fact that shes almost flashing her vadge is not an image I want when buying perfume.
Jen-Fan Jen-Fan 7 years
I think she is great! I love her movies...just my opinion ;)
Jen-Fan Jen-Fan 7 years
I'm interested to smell this new scent! You never know until you try it out on yourself. I think she looks amazing in this shot. Glad she had the photo shoot in a place she loves!
SandyFeet SandyFeet 7 years
I will only comment to say that this fragrance will be selling at Harrod's sometime in June. The price is $65.00USD for the large bottle and $45.00USD for the smaller one. So it won't break your budget and everyone can smell like everyone else. I will stick with Creed, thank you very much.
los-angeles-1 los-angeles-1 7 years
Close your legs...who cares about your new stink!
CdnPhotog CdnPhotog 7 years
I think she looks beautiful here. I'd rather see the same type of image coming from Jen to promote a new line, as if the campaign is true to her, chances are the product will be as well. I may stick to my classics, but I can imagine her fragrance as being something comfortable, beachy, natural and fresh all rolled into one. Good luck to her! :)
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