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Video of Sunrise Giving Away $40,000 Cash Cow Prize to Viewer Who Answers With Today Tagline

Sunrise Cash Cow Winner Says: "I Wake Up With Today"

Either viewers of Channel Seven’s morning program Sunrise prefer its rival, Today on Channel Nine, or they go back and forth between the two so much they’re starting to get them confused! This morning, Sunrise called a random viewer as part of its Cash Cow promotion. The prize: $40,000 if the viewer answered the phone with the codeword of the day. What happened: a lucky woman in Queensland picked up the phone . . . and answered with, “I wake up with Today.” Watch below to see the reactions of Melissa Doyle, David Koch and the rest of the team, and to see if the viewer still received the big cash prize.

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