Relive Pepsi’s Best Super Bowl Halftime Shows, Including Beyoncé and Katy Perry

Getty / Ezra Shaw

Whether you are an avid football fan or a casual watcher of the sport, there is no denying the significance of the Super Bowl halftime show. The show has arguably become just as popular as the game itself, though it was not always the spectacular event it is today. Below, find our picks of the best Super Bowl halftime performances.

The origins of the star-studded Super Bowl halftime show we know today reach back to 1991, with New Kids on the Block. That performance was meant to commemorate 25 years of the league’s championship game, per CNN. Since then, stars like Prince, Madonna, U2, Britney Spears, and more have performed in front of hundreds of thousands of attendees and millions of viewers at home.

Over the years, a variety of companies have sponsored the halftime show, ranging from Disney to Apple Music this year. However, from 2013 to 2022, Pepsi sponsored the event.

Many recognise the Pepsi-sponsored halftime shows as some of the best Super Bowl performances since the event started, with acts like Lady Gaga and the J Lo/Shakira collaboration among the most popular. To pay homage to Pepsi’s legendary 125-year history, here are our picks for the top five Pepsi Super Bowl halftime performances.

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