Beyonce Drops New Ivy Park Ad — Featuring Cameos by Blue Ivy, Rumi and Sir

Getty / Alberto E. Rodriguez

Beyonce has been feeling generous this week.

Not only did she give us a sneak peek at Ivy Park’s Rodeo collection, but she also sat down for a rare interview with Harper’s Bazaar.

But it doesn’t end there, because now, Queen Bey has given us an even more of a special gift: a glimpse of her and Jay-Z’s four-year-old twins, Rumi and Sir Carter.

Ivy Park’s latest campaign focuses on the brand’s youngest demographic, so it’s only natural that Bey’s own children make an appearance in its video.


Nine-year-old Blue Ivy strutted alongside her famous mum, both wearing matching mother-daughter outfits of pink and brown cow print leggings and pink hoodies.

But it’s what we spotted earlier in the video that had us wanting more. 

Beyonce stood in the middle of a ring wearing a royal blue bustier-style dress as she held the twins, who were also dressed in the same hue.

There is also a shot of Bey holding Sir, as he rocks a cowboy hat and chews on a lolly.


Speaking to Harper’s Bazaar, Beyonce shared her excitement over the new kids’ line, saying her family is a huge inspiration behind the designs.

“On our family vacations, we love to coordinate our outfits,” she said. “My kids are usually on set with me for shoots, and we’d find ourselves putting them in extra-extra-smalls so we could match. So, it is a natural progression for IVY PARK to introduce a selection of key silhouettes in children’s sizing.”

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