Celebrity Sign-Ups For Video Site Cameo Are Spiking Amid SAG-AFTRA Strike

Getty / New York Daily News

Everybody has to make money, and Hollywood stars are no exception. Amid the SAG-AFTRA and WGA strikes, many people working in the entertainment industry have found themselves struggling to make ends meet. While the strike has definitely been hardest on the actors and writers who were already struggling beforehand, it’s hit everyone involved in different ways. Hopefully, the striking actors and writers will eventually reach an agreement with studios that allows them to be fairly compensated for their work, but as the strike drags on, some Hollywood actors are trying out a different approach to making money.

Several stars are signing up or reactivating their accounts on the website Cameo, which allows celebrities and creators of all kinds to sell personalized videos of themselves for anywhere from $1 to $1,500. The site has seen an increase of 137 percent since the start of the strike, Cameo CEO Steven Galanis told CNN, an influx that was only rivaled at the start of the pandemic. “You just assume that they’re making all this money, they’re rich and famous, but the vast majority of them just aren’t,” Galanis told the outlet. “Something like Cameo is certainly the better way for many of them to bridge the gap.” Reps for Cameo did not immediately respond to POPSUGAR’s request for comment.

While the strike prohibits actors from participating in most promotional activities, SAG-AFTRA’s guidelines stipulate that Cameo earnings can be applied to members’ pension and health benefits, making it fair game amid the strike. Not everyone is on there because of the strike, of course; it’s also just a way to make some extra change or to raise some money for an important cause. The site boasts a variety of actors, athletes, and more who all offer fans the opportunity to receive personalized shout-outs, tributes, and pep talks from them.

Ahead, check out some of the most recognizable faces on Cameo and learn more about what they’re offering.

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