Celebrity Apprentice 2021 Is Starting Soon — Here Are All the Details

Celebrity Apprentice

14 new celebrities are stepping into the boardroom for a record-breaking season of Celebrity Apprentice Australia 2021 in the hopes of earning some much-needed money for charity.

The new season will see the likes of The Veronicas (Lisa and Jess Origliasso), Married at First Sight’s Martha Kalifatidis, designer Camilla Franks and Survivor all-star winner, David Genat, enter new challenges against a brand new CEO, Lord Alan Sugar.

According to Channel 9, “This season will be packed with dramatic boardroom showdowns that have to be seen to be believed. There will be clashes of egos, plenty of twists, Celebrity guest cameos and entertaining tasks for the Celebrities to conquer.

“One Celebrity will also make history – earning more money for their chosen charity than any other in the history of the show.”

Here’s everything we know about Celebrity Apprentice Australia.

When Does Celebrity Apprentice Australia 2021 Air?

Celebrity Apprentice begins on Sunday, May 23 at 7.00 pm and continues, Monday and Tuesday each week at 7:30 pm.

Where Can I Watch It?

Celebrity Apprentice Australia will air on Channel Nine and 9Now.

Who Is Lord Alan Sugar?

British business magnate, Lord Alan Sugar, is a media personality, author, politician and political advisor and has been the central figure of the show since the conception of the British adaptation of the American original since 2005.

At the age of 21, he started Amstrad (Alan Michael Sugar Trading), which was a general importer/exporter and wholesaler.

He also founded Amsair Executive Aviation (Alan Michael Sugar Air), Amsprop (Alan Michael Sugar Property) and Amscreen (Alan Michael Sugar Screening).

According to Celebrity Net Worth, Sugar became a billionaire in 2015 and today is estimated to be worth $1.7 billion. He is currently ranked the 95th-richest person in the UK.

Who are the Lord Alan Sugar’s Advisors?

Australian female business powerhouses, Janine Allis (founder of Boost Juice) and Lorna Jane Clarkson (founder of Lorna Jane) will be Lord Sugar’s eyes and ears during each challenge.

Also, you’ll want to watch out for Miss MoneyPenny, the CEO’s receptionist. You’re sure going to love her!

Who Is in the Cast?

14 Celebrities will compete, with the initial 12 including ARIA Award-winning pop duo, The Veronicas – Lisa and Jess Origliasso, English comedian and actor, Ross Noble, judge on The Block, interior designer and writer, Shaynna Blaze, winner of Australian Survivor: All-Stars and international model, David Genat, star of Married at First Sight and social media influencer, Martha Kalifatidis, writer, comedian, and star of Here Come the Habibs, Rob Shehadie, iconic fashion designer and artist, Camilla Franks, ARIA Award-winning artist, Anthony Callea, professional surfer and Instagram star, Alex Hayes, celebrity personal trainer, author and TV personality, Michelle Bridges, one half of Nova FM’s Fitzy & Wippa radio show, Michael ‘Wippa’ Wipfli and Australian Ninja Warrior star and Olympic gymnast, Olivia Vivian.

Plus there will be two surprise Celebrity recruits: three-time AFL champion with Hawthorn, Josh Gibson and Former Miss Universe Australia and 9News Perth weather presenter, Scherri-Lee Biggs.


Celebrity Apprentice Australia will air on Channel Nine and 9Now.

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