Naomi Simson, Founder of RedBalloon
Her career: After a long career with huge companies like IBM, Apple, KPMG and Ansett Airlines, Naomi knew one thing for sure: she wanted to create a company that had an emphasis on fun.
RedBalloon was founded in her sun room in 2001 — Naomi only had $25,000, a second-hand computer and her business partner Peter to help get her dream off the ground, but it happened in a big way.
From 300 vouchers in one year to 300 vouchers every couple of hours, RedBalloon has gone from strength to strength and now employs over 70 people — all of whom are encouraged to embody the "fun" spirit of the brand.
Fun fact: Naomi wanted to start a circus when she was younger.