Emma Roberts as Madison Montgomery
Surprise, bitch! Roberts's Coven character Madison has risen from the dead once again and will appear in this season's installment of the anthology. She promised journalists at TCA that there will be lots more quotable moments this season. "I actually was told yesterday by the director to be bitchier, which I did not think possible when I was [Madison]," she said. "So it's delicious to get to play her again for sure."