How to Snag Taylor Swift Merch Before Her Aussie Eras Tour Kicks Off


It’s February, or as we like to call it, Tay-tay month! Yep, Taylor Swift‘s Australian Eras Tour is about to hit our shores. But here’s the deal — it’s not just about the music; it’s a whole experience. Whether you’ve already snagged those golden tickets or you’re still scheming to get in, let’s chat about decking ourselves out in some exclusive Taylor Swift Eras Tour merch. So, join me, fellow Swifties: “Look what you made me buy”!

We all know the drill — concerts and merch, it’s a combo as iconic as Taylor and her guitar. But hold on, this Eras Tour kicks it up a notch with an official merch pop-up and presale days aplenty before Taylor rocks the MCG in Melbourne and Accor Stadium in Sydney. And get this, the pop-up is a one-day-only spectacle, and you’ve got to secure your spot in advance.

Related: How Aussie Fans Can Win Free Tickets to Taylor Swift’s Eras Tour


Eras Tour Pop-Up Merch Store

Now, if you find yourself in the Victorian capital, mark Tuesday, February 13, as the day you turn into the ultimate Swiftie. Head to Crown Melbourne from 9.00am to 6.00pm for all your merch needs. We’re talking everything from hoodies to tees, totes, water bottles — the whole shebang. Bracelets, too!

Now, let’s dive into the nitty-gritty details you can’t miss about the official merch pop-up. Only folks with a reservation, which can be made from midday AEDT on Wednesday, February 7, can attend. Each reservation covers two people per booking, so grab your Swiftie buddy and secure your spot here. These reservations are divvied up in half-hour slots. But remember, once you’ve got yours, it’s a non-transferable ticket.

Taylor Swift Merch Pre-Sales

Can’t make it to Crown on the 13th? No worries, we’ve got a plan. Let’s talk about merch presales! These are your golden tickets to a Taylor Swift shopping spree.

So, the MCG will be up and running from 10am — 6pm between Wednesday, February 14 and Thursday, February 15. You can also grab some merch during the concert dates from 12pm on Friday, February 16 — Sunday, February 18.

Accor Stadium will do the same in advance from 10am–6pm between Wednesday, February 21 —Thursday, February 22, then from 12pm during the show dates from Friday, February 23 — Monday, February 26.

And here’s the real kicker — no reservations needed for these merch sprees at the MCG and Accor Stadium.

Related: Is Taylor Swift Really Headed to the 2024 Super Bowl? Lets Break It Down

@concert.goer Dont blame me 2, 2, #erastourfilm #taylorswift #dontblameme #concert #reputation #snake ♬ original sound – Concert Goer

Taylor Swift: The Eras Tour Australian Merchandise Locations and Dates 2024:

Tuesday, February 13 — ​Australia official merchandise pop-up, Crown Melbourne, Melbourne
Wednesday, February 14–Thursday, February 15 — merchandise presale, MCG, Melbourne
Friday, February 16–Sunday, February 18 — merchandise presale and show merchandise, MCG, Melbourne
Wednesday, February 21–Thursday, February 22 — merchandise presale, Accor Stadium, Sydney
Friday, February 23–Monday, February 26 — merchandise presale and show merchandise, Accor Stadium, Sydney

Taylor Swift: The Eras Tour Australian Dates 2024:

Friday, February 16–Sunday, February 18 — Melbourne Cricket Ground, Melbourne
Friday, February 23–Monday, February 26 — Accor Stadium, Sydney

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