When It Was Originally Built, the Sign Said Hollywoodland
The Hollywood sign actually originally started as the Hollywoodland sign. It was built as an advertisement for a housing development in the 1920s. The publisher of the Los Angeles Times at the time, Harry Chandler, wanted to promote the area and all Hollywood had to offer, so he and his partners paid for the sign to go up. It was illuminated by lights that would flash in segments, "HOLLY," "WOOD," LAND."