Mercedes-Benz Fashion Week Australia is Coming!
New York Fashion Week, we love ya, but you're always going to come second in our hearts to the homegrown Australian shows. Let's face it, there's just nothing better than seeing our local talent do their thing on the runway. So you can imagine we're excited that IMG (the clever people behind Fashion Week globally) have just shared a first look at the Mercedes-Benz Fashion Week Australia campaign video and photo shoot. IMG releases a slick and sexy campaign every year, featuring our so-hot-right-now models, in even hotter Aussie designer clothes. . . It's basically a taster to get you in the mood for a frenzied week of local fashion every time.
This year there's also going to be a consumer component to Fashion Week — yes, you're invited — which means we're treated to two campaign videos. The shoot features models Caitlin Lomax and Laura Jade exploring iconic Sydney sites (Harbour Bridge, we see you!) and will appear on billboards, online, and in your favourite glossy mags from now until Fashion Week kicks off in April. Keep scrolling to watch the video and see the shoot first.
Images courtesy of IMG