Skip Nav
Celebrity Style
This New Supermodel Will Be as Big as Gigi Hadid Before You Know It
The Royals
Kate and Pippa Are Sisters in Style, but Who Wore It First?
The Royals
From Blushing Bride to Senior Royal — Kate Middleton's Style Evolution
Sisterhood
10 Secrets Only Your Girl Gang Should Know

ASOS Launches #TodayIs

Seize The Day With ASOS


We're not one to shy away from a fun fashion campaign, and the latest initiative from ASOS, #todayis, has us kinda excited — which is exactly the point. It's all about getting fashion fans pumped about the possibilities of every day, by introducing a new theme each day for six whole weeks.

The project kicks off with #todayis 'Chasing the Dawn', which is basically your chance to win the best New Years Eve ever, including tickets to a VIP party in Miami, a music festival in Tulum and more. Fun, right?  More initatives with a 'seize the day' mentality will take place daily, including #todayis 'Diving Right In' which will see ASOS creating portable pool parties across Australia on Nov. 1.

The campaign kicks off today, so keep your eye on the ASOS website for updates. 

Images courtesy of ASOS.

Around The Web
More From POPSUGAR
Join The Conversation
Star Print Dresses and Accessories
Bikinis That Make Your Breasts Look Bigger
ASOS Princess Diana Collection Fall 2016
The Biggest Fascinator Trend For Spring Racing 2016
Man Complains to ASOS With Eminem Lyrics
Shop Classic Trench Coats Online
Shop Cool Loafers Online
Lena Dunham's Hillary Clinton Cheerleader Outfit
Shop Lightweight Jackets, Vests and Anoraks For Autumn
Shop Leather Jackets Under $400

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds