Alexa Chung to Design a Collection For Madewell
Global Watch: Alexa Chung Is All For Madewell
There's no stopping the power of Alexa Chung. The cool girl, who inspired Mulberry to design a bag after her, just got even more excellent now that J.Crew's casual sister line, Madewell, has enlisted the style muse to design a collection for them. “I want to bring back forties tea dresses, sixties mod dresses. . . . I want to bring cute back," said Alexa Chung. The collection, the first celebrity partnership for the label, debuts in September and will include high-waisted pants and jeans, velvet dresses decorated with Peter Pan collars, and dungaree dresses. Just how did this hook-up happen? Apparently, one of Alexa's ex-roomies — and Madewell employee — told Alexa her pics were all over its inspirations walls. The rest, as they say, is fashion history.