Lookie what we have here! Alexa Chung's Madewell collection finally hits stores next month after its debut at New York Fall Fashion Week back in February. The range is an extension of Alexa's personal style and includes peter pan collars, sweet tea-dresses, denim shorts and pinafores. Two ads from the campaign have just been released, featuring Alexa in a natural setting modelling a black dress and blouse. She told Refinery29 recently that one of her fave pieces from the collection is the sheer polka dot blouse (featured below) because of its "multitude of uses." Are you impressed by these au naturel ads?