Skip Nav
Style How To
Attention 30-Somethings, This Is Your Wardrobe Checklist
Street Style
21 Street Style Looks that'll Make You Want to Get in on Gingham
Wedding
Is It Ever OK to Wear White to a Wedding?
Body Care
The Skin-Loving Products That Are Ethically Sourced

Alexa Chung the new face of French Fashion Label Maje: Get a First Look at the Campaign Video

Alexa Chung Steps Out Front For Maje

View in slideshow
Alexa Chung Steps Out Front For Maje

Alexa Chung is adding French fashion label Maje to the hit-roster of cool brands she's represented over the years; Superga, Madewell and Pepe Jeans amongst others — fronting their A/W campaign. The model-cum-TV presenter-cum-DJ-cum-author was a natural choice for the brand according to the founder and creative director, Judith Milgrom, who said at the launch party in New York's Chelsea district that "Alexa has been an inspiration for me and the design studio team for many seasons... She is exactly the type of girl I think of when I create my collections: a working girl, always in action and who has a great knowledge of fashion." The campaign as well as a short black and white film was shot in the closed-off Parisienne subway station of Porte des Lilas, which despite Ms Chung compared to a "SNL spoof", looks trés cool to us. Take a look at this preview images from Alexa's latest fashionable venture. Images courtesy of WWD.

Around The Web
More From POPSUGAR
Join The Conversation
Joe Biden Meets a Golden Retriever Puppy Named Biden
London Westminster Bridge Terrorist Attack March 2017
The Block 2017 Building Candidate Melbourne's Gatwick Hotel
Viral Photo of Ivanka Trump and Angela Merkel
Melissa George's Domestic Violence Story on Sunday Night
Woman Denied a Second Job Interview After Asking About Pay
Australian Domestic Violence Statistics in 2017
What's in the Trump Tax Returns?
Woman Fights Off Her Attacker in Seattle
BBC Dad Responds to Kids Interrupting Him on Live Video

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds