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Alice McCall Opens First Flagship Store on Sydney's South Dowling Street, Darlinghurst.

Alice's Wonderland: First Flagship For McCall

There seems to be a flurry of big name fashion players opening spankin' new flagship stores of late. With the near complete Sydney Westfield opening Thursday in the CBD, Fab HQ has been inundated with invites to suss out the newest shop frontages from GAP, DKNY, Aldo and Sportsgirl to name a few. Alice McCall is the latest to come to the retail party, opening her very first stand alone store mid November in the reinvigorated fashion pocket of South Dowling Street, in Sydney's Darlinghurst. Although Alice's line is stocked online and in in over 160 stores in 10 countries world wide, this will be her first bricks-and-mortar flagship store. Shop front aside, we're also busting to see more from her 70s inspired A/W '11 Birds Of A Feather collection, due to hit stores early next year. Check out the artfully designed teaser featuring Tallulah Morton, and shot by Jordan Graham, pictured above. Purdy!

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