Trend Talk: Alternative Earth

Still can't find the perfect-cut tee? Well let me introduce you to your new go-to basics label. Alternative Earth is the eco-friendly cousin of Alternative Apparel, which was founded by Greg Alterman after his tireless search for the perfect t-shirt. The line is 100% certified organic and manufactured with organic cotton, recycled polyester and man-made fibres. It features super soft tees and hoodies with a great vintage look, and has celebrity fans like Justin Timberlake, Blake Lively and Sandra Bullock. If that's not enough to sway you, the company also supports a range of charities and is actively involved in promoting socially responsible working conditions as well as eco-fashion. Yup, this is one fashion brand which deserves a halo!

Alternative Apparel is available at David Jones or shop for it online.