What’s one way a fashion label can prove their clothes work just as well on the streets than on the runway? Shoot your ad campaign in everyday, mundane surroundings, of course! That’s exactly what Italian brand Sisley did, recruiting Terry Richardson to photograph models Ashley Smith, Ryan Kennedy and Tyler Riggs fooling around at the laundromat and in supermarket aisles. Ashley also drapes herself over a motorcycle and lets her breast best assets do the talking. While it’s not as safe as some of the other campaigns we’ve seen, this offbeat and edgy shoot shows off Sisley’s youthful, not-so-serious side, and that’s always good fun.
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