It was noted years ago that workers in Asia who regularly handled soybean had the smoothest, most even-toned hands. How so? Well it’s all down to the miracle of soy. Did you know that soy evens skin tone, softens skin texture and even reduces the appearance of unwanted hair? It’s a busy little bee.
With all of these benefits in mind, it seemed like an obvious active ingredient for Aveeno to use in its skincare line, but the struggle was getting the soybean to retain those active benefits. Aveeno ensured that, during the processing, there was minimal loss to heat or refinement, and kept the soybean as concentrated and whole as it could be to create what is known as the Total Soy Complex.
The Total Soy Complex can be found in Aveeno’s Positively Radiant Daily Moisturiser with SPF 15 ($19.99) which is clinically proven to brighten and even skin tone. The daily facial moisturiser features natural light diffusers to soften and smooth imperfections and as if super smooth and visibly radiant skin wasn’t enough of an ask, it also offers broad spectrum protection against harmful UVA and UVB rays. It’ll have you positively radiant in no time!